BALLET

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INTRO
LOGIN TIME EXPIRES AFTER
180 MINUTES OF INACTIVITY
OCTOBER 2012
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WHAT TYPEFACE IS APPROPRIATE

Some of the hardest identity projects are for
cultural institutions. Dance institutions (of any
style and kind) prove even harder, as there is an
added layer of complexity that revolves around the
inevitable desire to convey the dynamism and
movement of what is being shown on stage or
offered in their programming.

MetaDesign have taken this challenge and
redesigned the identity of the
San Francisco Ballet
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MetaDesign explains the logo further:
The elements of the new logo are choreographed as if on
a stage: A vibrant snapshot of an energized performance.
The letters are orchestrated to suggest the dynamic
nature of the ballet art form, while highlighting the
dramatic production lighting and shadows created
on-stage through the use of a sophisticated gray color
palette.
MORE INFORMATION
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EXTERNAL WEBSITE


The Perm Opera and Ballet Theatre
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is one of Russia's oldest theatres, tracing its
history back to the 1870s. The new identity was
unveiled on June 22,2012. It is a complete break
with baroque and empire influences in the
previous logo, and the opera house itself, for a
modernist approach. It is centred around the
letter O, for opera, which has the same meaning
on both Latin and Cyrillic alphabets. The O has
been split in two halves, and the theatre says this
displacement has several meanings, all  related to
duality, conflict and confluence, such as the
border between Europe and Asia, opera and ballet
or the old and the new.

More importantly, the split O is a versatile visual
device where one of the halves can be filled with
effects, patterns and images, including an image
of  Tchaikovsky or the ballet impresario Sergei
Diaghilev, who is also associated with the opera.
The identity comes with a wide colour range,
although  purple and olive seem to be the most
commonly used in the available applications.

The logo-type uses
Gill Sans Condensed, with the
words in the name "Perm Opera Ballet Theatre"
stacked on top of each other, in different sizes
so  that they'll have the same width
. The O symbol
and the logo-type can be locked up in a myriad of
ways.
MORE INFORMATION
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EXTERNAL WEBSITE


OF GENERAL INTEREST

FONTS USED IN LOGOS OF POPULAR BRANDS
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EXTERNAL WEBSITE
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EDUCATION GRAPHICS
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