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ISOTYPES
WHAT ARE ISOTYPES ?
ISOTYPE (International
System of TYpographic Picture
Education) - a system for
organising and displaying
information and statistics
using pictures. The system
was initiated by
Otto Neurath
in the 1920s.
Marie Neurath,
who married Otto in 1941,
was responsible for analysing
the raw data and putting it
into picture form, ready for
production.
Gerd Arntz, a â
€˜socially committed artistâ
€™ was responsible for the
final images and therefore
Isotype’s recognisable
style.


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MORE INFORMATION
GERD ARNTZ
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EXTERNAL WEBSITE

Gerd Arntz developed the
Isotype visual dictionary
consisting of over 4000
symbols. The idea was
that images can bridge
differences of language,
are easy to grasp and,
when done well, also nice
to look at. The legibility of
Isotype is determined by
the simplicity of its
symbols. These should be
instantly recognizable,
without any distracting
detail. What counts is the
general idea – for
common use the precise
details are of less
importance.
MOVIE
PICTOGRAM
POSTER
REFERENCE
MATERIAL
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