A
VISUAL
COMMUNICATION
COMMUNITY
WEBPAGE
Created by
CONTEXTS

PRESENTATION FORMATS AND THEIR CONTEXTS

The following information may give you some ideas as
you prepare a Design Brief

For more lists of PRESENTATION FORMATS and their CONTEXTS
click
here

What do graphic designers design?
        The book jackets and tape, CD and record album covers
        that help you see what's inside
        examples: CD cover

        The layout of magazines, books, newspapers and
        newsletters

        The business cards, stationery, brochures, flyers and
        forms essential to every business and organization

        point of sale displays and other promotional material
        such as posters
        examples:
point of sale displays      

        The graphic images that appear on computer
        (as well as designing the web sites/pages themselves),
        television and movie screens
        examples:
television    

Graphic designers are responsible for designing how
information is communicated. The communications can be
printed, video, film, and electronically transmitted.

Selecting the best media
* for your campaign
- Print advertising
- Electronic media
The media you select for your campaign will depend on the
type of product you are advertising, your target audience and
your budget.....
www.fuel4arts.com/sauce/07_advertising/advertising_tips_2.htm

                  environmental graphics
                  exhibitions
                  annual reports
                  publications
                  books
                  web pages
                  multimedia presentations
                  posters
                  brochures/flyers
                  packaging  
examples      

* WARNING: The term 'media' in VISUAL COMMUNICATION
AND DESIGN refers to what you use to produce images -
pencils, paint, ink, etc.. The above use of the term 'media' is
referred to as CONTEXTS.


Types of carriers (presentation formats) used in outdoor
advertising
go to
www.varo-inform.com/adv_outdoor_billboards_eng.htm

        Billboard advertising - usually exposed on the busiest
        streets and highways, billboards become the most
        accessible and obvious medium of information for
        drivers and passengers

        Consoles advertising

        Signboards are the face of any company, enterprise,
        shop, etc.

        Roadside Stoppers are handy and mobile

        Citylights (
bus shelters/metrolites) are a widespread
        type of advertising carrier with two advertising faces
        and internal illumination

        Over-road banners (
street banners more) are
        advertisements which always remain in view of drivers
        and passengers

        Transport advertising/
vehicle wraps (motor transport
        and public transport) is very effective since it covers
        a mass audience - the complexity of routes produces
        a feeling of omnipresence of advertising
        
What are the advantages of 'mobile billboards'?
        click here and here   

and what about a hot air balloon?
click here and here     



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