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CONTEXTS

PRESENTATION FORMATS AND THEIR CONTEXTS

The following information may give you some ideas as you prepare a Design Brief

For more lists of PRESENTATION FORMATS and their CONTEXTS
click here

What do graphic designers design?
          The book jackets and tape, CD and record album covers
          that help you see what's inside
          examples: CD cover

          The layout of magazines, books, newspapers and
          newsletters

          The business cards, stationery, brochures, flyers and
          forms essential to every business and organization

          point of sale displays and other promotional material
          such as posters
          examples: point of sale displays      

          The graphic images that appear on computer
          (as well as designing the web sites/pages themselves),
          television and movie screens
          examples: television    

Graphic designers are responsible for designing how information is communicated. The communications can be printed, video, film, and electronically transmitted.

Selecting the best media * for your campaign
- Print advertising
- Electronic media
The media you select for your campaign will depend on the type of product you are advertising, your target audience and your budget.....
www.fuel4arts.com/sauce/07_advertising/advertising_tips_2.htm

                    environmental graphics
                    exhibitions
                    annual reports
                    publications
                    books
                    web pages
                    multimedia presentations
                    posters
                    brochures/flyers
                    packaging  examples      

* WARNING: The term 'media' in VISUAL COMMUNICATION AND DESIGN refers to what you use to produce images - pencils, paint, ink, etc.. The above use of the term 'media' is referred to as CONTEXTS.


Types of carriers (presentation formats) used in outdoor advertising
go to
www.varo-inform.com/adv_outdoor_billboards_eng.htm

          Billboard advertising - usually exposed on the busiest
          streets and highways, billboards become the most
          accessible and obvious medium of information for
          drivers and passengers

          Consoles advertising

          Signboards are the face of any company, enterprise,
          shop, etc.

          Roadside Stoppers are handy and mobile

          Citylights (bus shelters/metrolites) are a widespread
          type of advertising carrier with two advertising faces
          and internal illumination

          Over-road banners (street banners more) are
          advertisements which always remain in view of drivers
          and passengers

          Transport advertising/vehicle wraps (motor transport
          and public transport) is very effective since it covers
          a mass audience - the complexity of routes produces
          a feeling of omnipresence of advertising
          What are the advantages of 'mobile billboards'?
          click here and here   

and what about a hot air balloon?
click here and here     



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