1. Is the layout simple? 2. Does the layout hold together? 3. Does the most important element dominate? 4. Is there an obvious and logical visual flow? 5. Are all the graphic elements visually balanced? 6. Is the space attractive? 7. Is there white space? 8. Do the headlines have impact? 9. Is there a visual storyline? 10. Does the whole layout feel good?
These 10 rules may not apply to every situation but they are a good starting point. You can also use these 'Rules' to evaluate the effectiveness of an example of visual communication given to you by your teacher.
Here is another web page that will help you evaluate the effectiveness of your layout (or another designer's layout) Go to www.hillsideprinting.com/seven.html or www.hillsideprinting.com click on 'The Seven Deadly Sins of Desktop Publishing' down right hand side This web page lists The Seven Deadly Sins of Desktop Publishing It is not a complete list of layout problems and, once again, will not apply to all situations. However, avoiding them will help give your work the professional and polished look you are after. 1 - Too Many Fonts 2 - Too Many Effects 3 - Improper Margins 4 - Misuse of Type 5 - Not Having a Clear "Hierarchy of Importance" 6 - Making Your Layout Too Busy - Not Having a Clear Message 7 - Making Layout "Flow" Badly
If your evaluation shows that your layout is not as effective as you thought it was, could it be that you did not address the right questions at the beginning? Click here to find 6 questions to ask before you begin designing 1. What is the purpose of my publication? 2. Where will readers encounter my publication? 3. What kind of image do I want to project? 4. What is the precise mix of text and visuals? 5. What is the information hierarchy I want to communicate? 6. How can I make my message as easy to read as possible?