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Curriculum guidelines see below include expectations that students will:
discuss, express their own opinions, analyse, evaluate, offer informed responses and opinions, describe, critically discuss, critically appraise, critically evaluate, comment, suggest alternatives, specify

They therefore need to communicate - speaking and writing - with the knowledge, understanding, and use of the appropriate language - the language of design

First, there is a need to learn some basic terminology. Then to become aware of the elements of design - the components which form the structure of a work. Finally, to consider the design principles - the concepts used to organize the structural elements.

Designers share a language and vocabulary that, to the uninitiated, can be dismissed as jargon. But, to the designer, this shared terminology is very much at the heart of communication. Indeed, designers are well aware that key players involved in projects must be able to understand and communicate with each other (visually and verbally) to produce successful solutions. This includes clients and, in some projects, the general public - whose views may be critical for successful approval and completion (as in architectural and landscaping community projects).

Command of design language can be demonstrated in two key ways in students’ work:

by the ability to employ design language in the process of their
   own designing
          - as they annotate their developmental work
          - discuss and justify their ideas and decisions
          - explain their solution

by the ability to articulate their thoughts and offer informed
    responses and opinions as they analyse and critically evaluate
    the work of others
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DESIGN

D E S I G N   L A N G U A G E
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RELEVANCE TO GRAPHICS EDUCATION
Guidelines for years 9-13

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Design

is the process of selecting and organising elements or components in order to fulfill a specific purpose

This purpose may be functional or aesthetic, or (frequently) both
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