Berri Juice - Australiaâ€™s number one juice brand - has launched
Berri Creations, a light, everyday fruit drinks range.
Designed specifically for the â€˜on-the-goâ€™ consumer, Berri
Creations fills the gap that currently exists between iced teas and
juice in the petrol and convenience market. The new range of fruit
drinks is aimed predominantly at 18-24 year old consumers, or â
€˜Gen Yâ€™. This is different to the traditional juice consumer, who
is usually older and buys juice for its health benefits.
Gen Y consume a high percentage of total beverages throughout the
day, however they donâ€™t consume much juice outside the
breakfast period - a huge opportunity for Berri.
One of the biggest product launches undertaken by National Foods
in recent history, Berri Creations was launched with a massive $2.5
m media campaign in September 2010 that featured artwork from
an internationally renowned illustrator and an interactive national
Sydneyâ€™s Town Hall and Melbourneâ€™s Flinders Street train
stations were transformed into outdoor art galleries as artwork
produced by illustrator Ben Oâ€™Brien, more commonly known as â
€œBen The Illustratorâ€�, went on display until October 10, 2010.
The gallery, featuring 20 pieces from O'Brien, was designed to
transform an ordinarily unexciting urban cityscape into a colourful
space for commuters.
BELOW: FLINDERS STREET STATION