IN LAST MONTH'S NEW PAGES (November 2010)
BERRI ADVERTISING CAMPAIGN
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One of the biggest product launches undertaken by National Foods in
recent history, Berri Creations was launched with a massive $2.5m
media campaign in September 2010 that featured artwork from an
internationally renowned illustrator Ben O’Brien, more commonly
known as “
Ben The Illustrator�. The gallery, featuring 20 pieces
from O'Brien, was designed to transform an ordinarily unexciting urban
cityscape into a colourful space for commuters
.

BELOW: FLINDERS STREET STATION
ADVERTISING
CAMPAIGNS
CREATED AND
MANAGED BY
EDUCATION GRAPHICS
DECEMBER 2010

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INTRODUCTION and
LINKS

DEVELOPING AN
ADVERTISING CAMPAIGN




OUTDOOR ADVERTISING
SEVEN DEADLY SINS
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EXTERNAL WEBSITE
An advertising campaign is a series of
advertisement messages that share a single idea
and theme which make up an integrated marketing
communication (IMC). Advertising campaigns
appear in different media across a specific time
frame.

The critical part of making an advertising campaign
is determining a theme as it sets the tone for the
individual advertisements and other forms of
marketing communications that will be used. The
campaign theme is the central message that will be
communicated in the promotional activities. The
campaign themes are usually developed with the
intention of being used for a substantial period but
many of them are short lived due to factors such
as being ineffective or market conditions and/or
competition in the marketplace and marketing mix.

APN OUTDOOR
"As the market leader in the Australian out-of-home
advertising sector, APN Outdoor has the asset quality,
audience connections and resources that today’s
marketers require"
CAMPAIGN GALLERY
Lots of examples, including Wingara Wines,
Vodafone, Trading Post, Speedo, Sharp,
Playstation, Ford, Dell, Citibank
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EXTERNAL WEBSITE

FORMATS
With over 35,000 advertising displays, APN
Outdoor offers advertisers a diverse range of
audience connection opportunities
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EXTERNAL WEBSITE

CREATIVE SIMULATOR see right  >   >   >
Place your artwork into a billboard or other outdoor
display format
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EXTERNAL WEBSITE