| DESIGN ELEMENTS & PRINCIPLES DESIGN ELEMENTS: point line shape form tone texture colour letterform FOR TEACHERS DESIGN PRINCIPLES: figure-ground balance contrast cropping hierarchy scale proportion pattern |
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| DESIGN PRINCIPLE BALANCE BALANCE is concerned with the distribution of visual interest - what is where in a composition/layout There are two systems for controlling balance: Symmetry - a mirror image also known as 'formal balance' Click here for more Asymmetry - without symmetry also known as 'informal balance' Click here for more For more information go to www.metatoggle.com/design_crs/form.html One of the most fundamental differences in a design is whether balance is symmetrical (centred) or asymmetrical (off-centre). The choice between them profoundly affects the layout and feeling of a design. The selection of which is the more desirable should be based on which of the two is going to achieve the result you need to get a particular sort of information over to a particular audience. Visual weight is the best way to describe balance. Balance is achieved in a design when the 'weight' of its elements seem evenly distributed. SYMMETRY Symmetrical balance is achieved when the parts of an image or layout are organized so that one side duplicates, or mirrors, the other. Symmetrical balance is an even placement of visual weight in the design and gives us a sense of stability. This is at the heart of the classical sense of design with an emphasis on stability, order and tradition and it effectively communicates these ideas to the viewer. The general tone of the centred design is restrained and formal. It can be used to advantage in advertisements emphasizing quality, and by businesses whose position in the community is one of trust. ASYMMETRY Asymmetrical balance is achieved through the use of unequal parts or elements. Asymmetrical balance creates uneven spaces, a sense of imbalance making tension and a dynamic suggestion of visual movement. Asymmetry is about motion, instability and contrast and is used to give a sense of excitement and movement to a design. Dynamic line or unbalanced arrangements create a sense of movement, energy and dynamic of change and the kinetic. It communicates a tension which is a very effective way of directing the eye. EXAMPLE 1 To read comments from the designers click here HOME |
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