DESIGN ELEMENTS & PRINCIPLES

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DESIGN PRINCIPLES:  figure-ground balance contrast cropping hierarchy scale proportion pattern
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DESIGN PRINCIPLE
BALANCE


BALANCE  is concerned with the distribution of visual
interest
- what is where in a composition/layout

There are two systems for controlling balance:
Symmetry
- a mirror image
also known as 'formal balance'
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Asymmetry - without symmetry
also known as 'informal balance'
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For more information go to
www.metatoggle.com/design_crs/form.html


One of the most fundamental differences in a design is
whether balance is symmetrical (centred) or
asymmetrical (off-centre). The choice between them
profoundly affects the layout and feeling of a design.
The selection of which is the more desirable should be
based on which of the two is going to achieve the result
you need to get a particular sort of information over to a
particular audience.

Visual weight is the best way to describe balance.
Balance is achieved in a design when the 'weight' of its
elements seem evenly distributed.





SYMMETRY
Symmetrical balance is achieved when the parts of an image or
layout are organized so that one side duplicates, or mirrors, the
other. Symmetrical balance is an even placement of visual
weight in the design and gives us a sense of stability. This is at
the heart of the classical sense of design with an emphasis on
stability, order and tradition and it effectively communicates
these ideas to the viewer. The general tone of the centred
design is restrained and formal. It can be used to advantage in
advertisements emphasizing quality, and by businesses whose
position in the community is one of trust.


ASYMMETRY
Asymmetrical balance is achieved through the use of unequal
parts or elements. Asymmetrical balance creates uneven
spaces, a sense of imbalance making tension and a dynamic
suggestion of visual movement. Asymmetry is about motion,
instability and contrast and is used to give a sense of
excitement and movement to a design. Dynamic line or
unbalanced arrangements create a sense of movement, energy
and dynamic of change and the kinetic. It communicates a
tension which is a very effective way of directing the eye.
EXAMPLE 1   To read comments from the designers click here


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