COLOUR is the most exciting design element
However it is hard to use effectively.
The ability to use colours is difficult to learn and
comes with lots of experience and a good eye.
Colour has such strong psychological, and even
physiological, effects on us that any formula
about it's use would be doomed to failure.
The best advice is simple: keep in mind what
you are trying to communicate
USING COLOUR TO CONVEY INFORMATION
As humans, we look for meaning everywhere
and in everything. Colour needs to carry
meaning, because we will see it there whether
it is there or not.
Colour is one of the best ways of conveying
meaning. Many people use it for explicit
meaning, telling people the meanings of various
colours (for example, maps and diagrams).
That is the least intuitive way to use colour.
People "know" intuitively that what is in red is
very important. They know that darker coloured
objects are more important than lighter coloured
ones (on a white/light coloured background),
that blue is cold and red is hot.
Make sure that you use bright colours only for
important information. A lot of text on a page can
be made understandable if you use colour to
convey what is the most important.
For (almost) everything you
want to know about colour
go to the
'COLOR MATTERS' website
Time and tradition have created strong, symbolic
colour connections. For example, we associate
red with festivity, blue with distinction, purple
with dignity, green with nature, yellow with
sunshine, pink with health, and white with purity.
For COLOUR SYMBOLISM CHART BY CULTURE