| DESIGN ELEMENTS & PRINCIPLES DESIGN ELEMENTS: point line shape form tone texture colour letterform FOR TEACHERS DESIGN PRINCIPLES: figure-ground balance contrast cropping hierarchy scale proportion pattern |
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| INDEX Members only |
| DESIGN ELEMENT COLOUR COLOUR is the most exciting design element However it is hard to use effectively. The ability to use colours is difficult to learn and comes with lots of experience and a good eye. Colour has such strong psychological, and even physiological, effects on us that any formula about it's use would be doomed to failure. The best advice is simple: keep in mind what you are trying to communicate More ..... Using colour to convey information Click here For (almost) everything you want to know about colour go to the 'COLOR MATTERS' website Click here If you still need more, try the following: WHAT IS COLOUR? Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain. It's also a great design element! These web pages cover Additive and Subtractive Colour Hue, Saturation, and Value Colour Gamut (the set of possible colours within a color system) and Describing Colour Colour, HSV, and RGB Models Colour Wheels CMYK Model Go to www.devx.com/projectcool/Article/19954 DESIGN WITH COLOUR Colour is a wonderful tool - it can add meaning, understanding, and mood. Colour needs to be used thoughtfully - you can easily find yourself 'saying' things you really don't mean. These web pages cover Color Temperature, Color, and Cultural Symbolism Contrast, Chromatic Induction, and After-image Color Contrast and Picking the Right Colors Go to www.devx.com/projectcool/Article/19987 COLOUR SYMBOLISM Time and tradition have created strong, symbolic color connections. For example, we associate red with festivity, blue with distinction, purple with dignity, green with nature, yellow with sunshine, pink with health, and white with purity. Context also gives color specific meaning - we know that red means stop, and green means go. For more go to http://edesign03.multiply.com/journal/item/17/colour_symbolism For COLOUR SYMBOLISM CHART BY CULTURE Click here COLOUR PSYCHOLOGY LOGO DESIGN Often called the "silent salesperson", colour must immediately attract the consumer's eye, convey the message of what the product is all about, create a brand identity and, most importantly, help to make the sale. www.aboutlogodesign.com/logo-design-color-psychology.htm For more details on COLOUR PSYCHOLOGY go to www.netwrite-publish.com/color_psychology2.htm COLOUR SCHEMES COLOUR CHECKLIST and COLOUR SCHEMES Click here More information about COLOUR SCHEMES with examples ANALOGOUS COLOUR Click here COMPLEMENTARY COLOUR Click here MONOCHROMATIC COLOUR Click here TRIADIC COLOUR Click here COLOUR SCHEME GENERATOR - interactive well worth a look An interactive colour tool that enables you to try out a great variety of colour schemes Click here For more interactivity Click here A Designer writes about colour Includes 'Does Color Really Matter?' Click here TEACHERS: An interesting academic paper on An Investigation of Colour in Sport by Amanda Allegos and Helen Allegos (RMIT University) From information provided by such clubs as North Melbourne, Essendon and St Kilda, the conclusion may be drawn that most Victorian based teams do not understand the potential that their colours possess in helping them to achieve their desired image ..... NOTE: A little out of date as it was written in 1998 Click here or here HOME |
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| COLOUR and LETTERFORMS used to create abstract painting click here |
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| NEW May 2010 COLOUR CHARTS CLICK HERE |