HISTORY
Link suggested by Gillian
Thanks

In his work of the 1920's
the designer
El Lissitzky
pioneered a new approach
to typographic art which
had a huge impact upon
graphic design. Lissitzky
proved that a graphic
designer can have a
definitive style and
philosophy and effectively
use it to interpret the
specific message and
content of an
assignment.he
development or design of
the shape of an alphabet
letter
more

Before the inception of
the personal computer,
typography was limited to
the few who had studied
the drawing of
letterforms, had the skills
to be able to manipulate
the precise drawing tools
and processes, quality of
handiwork and
understood the history of
type. Now anyone with a
computer and the
accompanying software
can, to a certain extent,
design a typeface. What
has this meant to
typography?
more

Type can take on a
painterly quality creating
an inviting visual texture
much the same way as a
Jasper Johns painting. It
has been said that art
director/designer David
Carson uses type the way
a painter uses paint - to
create emotion, to
express ideas. Carson
uses new typographic
forms in his layouts to
express the meaning of
his concepts and ideas.
more
more
more
UPDATED 1 February 2006
A   V I S U A L    C O M M U N I C A T I O N    C O M M U N I T Y    W E B P A G E
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Typography
Wikipedia provides the following explanation with
example

Typography
from the Greek words typos = form and graphein = to
write
is the art and technique of typesetting; that is, of
selecting and arranging typefaces, point sizes, line
lengths, line leading, character spacing, and word
spacing for typeset applications. These applications can
be physical or digital.

Typography is performed by typographers.
It was once
exclusively a specialist occupation, but the advent of
computers has given many more people the
opportunity to experiment with the art
.

The
primary function of typography is the presentation
of text in a manner that is both easy to read and
visually engaging
(although there are plenty of
examples nowadays which are more art pieces that are
certainly visually engaging but NOT easy to read)
.

Visual interest is achieved through typeface
selection, text layout, use of colour, and the
interplay of text and graphical elements – all of
which combine to give an "atmosphere" or "feel"
to the material. Other issues that might interest
a typographer involved with physical printed
media are paper selection, ink choice, and the
printing method.


EXAMPLE 1

EXAMPLE 2

EXAMPLE 3



ANOTHER EXPLANATION
www.definition-info.com/Typography.html
includes links to
Important typographers and type designers
Typography (performed by a typographer) is the
art of arranging letterforms in space in any
medium (including the printed page, web pages,
television, film, etc), usually using a recognised
typeface, in order to achieve a combination of
both aesthetic and functional goals
..... typography
includes:

  * layout of blocks of text on the page, and
     throughout a publication;
  * thoughtful selection and use of typefaces (fonts);
  * correct use of emphasis;
  * optional decoration such as initials;
  * adhering to rules of typographical syntax, such
     as when to use a hyphen vs. a dash, or what
     glyphs to use for quotation marks, which varies
     greatly among different languages.

The term typography has broadened to include
arranging text on the computer screen. When an
overall layout specification has to handle a range of
actual content – whether on screen or not – the
term more often used is information design.

Note that type design is generally considered a
separate activity from typography, although it can be
considered a branch thereof.

CONTINUE TO:

NEXT PAGE
page 2 - more information

page 3 - LESSONS
letterform
The development or
design of the shape of an
alphabet letter
example
letterform is a
DESIGN ELEMENT
more

font
a set of characters of the
same size and style
containing all the letters,
numbers, and marks
example

typeface
the DESIGN of
alphabetical and
numerical characters
unified by consistent
visual properties
examples

The terms font and
typeface are often
interchangeable

type
In printing, type refers to
the metal forms of the
letters used in typesetting
example 1   example 2