--- www.mmlab2.rlc.dcccd.edu/portfoliospring04_1/gennyp/type. html Expressive Typography Techniques What we sometimes forget is that letters can also be used as design elements. These recognizable shapes can be altered, resized, colored, etc. to communicate a variety of messages. Sample exercise Figure ground reversal Use at least 3 letters to create a figure ground design. The letters may touch each other, touch the edges of the page, be cropped or overlap. For figure ground to work white space must be included as part of the design process.
Continued on above web page --- The purpose of this exercise (see left) is to combine contrasting typefaces. You may use any fonts to find the most interesting combinations that best â€œdescribeâ€� the following sets of words. tall - short love - hate beautiful - ugly wide - thin black - white up - down
--- http://graphicdesign.spokanefalls. edu/grdsn201/typeexamples.htm Typographic Construction and Destruction - POPOUT: Look for shapes within your typography to "POP OUT" - SLIDE OUT: Look for shapes that you can cut out and "slide" up, down, left or right - DISTORTING: Try twisting, turning or pulling parts of the type to gain a different perspective