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EDUCATION GRAPHICS
DESIGN PRINCIPLES
WHITESPACE
DECEMBER 2011
White space is nothing.

White space is the absence of content. White space does not hold content in the way that a photograph or text holds meaning and yet it gives meaning, through context, to both image and text. In fact, white space can make or break the effective transmission of image and text.

Whitespace doesn’t always have to be white. It can be any other colour. Whitespace refers to any empty area (coloured or white, opaque or transparent) that is devoid of text and/or image.

whitespace is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.

Whitespace should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all, the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.
EXAMPLES

VW advertisement

Harvey Nichols advertisement

Book on Dinosaurs - double page

Fashion illustrations

Whitespace - Vignelli Canon

Negative becomes Positive


INTRODUCTION