A   V I S U A L    C O M M U N I C A T I O N    C O M M U N I T Y    W E B P A G E
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Year Level:   13          

School:          Kavanagh College
                    Dunedin, New Zealand

Teacher:       Gillian Smillie

EXPLANATION OF THIS ACTIVITY:
This is the design brief I am doing with
my Year 13 class. For this project the
school principal is the client. We are using
Photoshop to play around with images.
The students are discouraged from using
pre-set Powerpoint backgrounds and
instead must incorporate design elements
e.g repetition, unity, colour, balance etc..

SITUATION:
Boards of Trustees and school principals
now promote their schools to encourage
enrolment and to raise their school's
profile. This can be done through the
school's website, but with the increase in
events like seminars and promotional
evenings, both nationally and
internationally, different marketing
material is often required.

TO STUDENTS:
In this assignment you are required to
design material to promote the school to
local, national and international clientele.
This will require you to photograph
different aspects of school life as
part of this promotion.
You must
consider the design elements and
principles throughout your assignment. It
is your task to negotiate with your client
to determine what is required and this
negotiation should be on going
throughout the design process.

You will use
· Computers
· Digital cameras
· Computer software
      Photoshop Elements, Power Point,
      Word
· Scanner
· Copy of AS 3.1, 3.2,
3.5  see previous
page
      This refers to the NCEA Graphics
      achievement standards and
      assessment specifications at Level 3.
      NCEA (National Certificate of
      Educational Achievement) is New
      Zealand's national qualification for
      senior secondary students.
more


PROCESS:
· Consultation with client to establish
needs
· Client interviews
      ongoing throughout assignment
· Brief
· Personal statement
· Specifications - negotiated with client
· Research
· Analysis
· Concepts
· Client interviews
     + revised specification list if required
· Concept development
     negotiated with client
     changes made as required
· Final design
· Evaluation and testing of final
design/product

KAVANAGH COLLEGE
-
buildings
- website
- logo


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