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NEW ZEALAND

Achievement Standard


Subject Reference:
Graphics 3.5
Develop and present a solution to a media or technical illustration design brief
Level 3   Credits 5   Assessment Internal

This achievement standard requires developing and presenting a design solution to a media or technical illustration design brief.  It gives students the opportunity to gain practical appreciation of the importance of design in improving the quality of people’s lives.

Achievement Criteria

Achievement
· Develop a solution for the brief
· Present a final design solution
Achievement with Merit
· Develop a quality solution relative to the brief
· Present a final design solution, showing evidence of
  good presentation skills
Achievement with Excellence
· Develop a refined solution relative to the brief
· Present refined design ideas using the most
  appropriate methods. High quality presentation
  skills are consistently used.

Explanatory Notes

1 This achievement standard is related to Graphics Education, Guidelines for Years 9 to 13, Learning Media, Ministry of Education, 2001, Level 3 descriptors, pp. 29–42.

2 Presentation may include: design sketches, working drawings, notes, research, models, mock-ups, audio, visual, oral presentation to a group, 3D rendered pictorial sketches or drawings, digital slide show, computer generated images, and photography.

3 As students work through the practical implications of creating their solution they will engage in a series of events that support the further development and creation of the final design.  A refined solution will include details of these events as ongoing analysis and reflection at each stage of the design process.  These events will improve the value of the solution in relation to the specifications in the brief.

4 Drawings should be in accordance with current codes of practice and New Zealand Standards where appropriate, eg the NZS/AS 1100 series of standards.

5 In developing and presenting a solution, students will be assessed on their ability to develop and communicate design concepts and solutions related to the broad area of advertising or technical illustration.  Students will be expected to analyse the nature of the problem and generate new solutions or produce alternatives to existing designs.  Students will be encouraged to use the computer to generate design and layout ideas and present solutions in a variety of ways, including final copy for printing or presentation to clients.

6 Design briefs could be based on:
· advertising, marketing and selling
· newspaper or magazine layout
· fashion design
· packaging and presentation
· company literature and brochures
· technical illustration of products
· symbolic charts and sequencing diagrams
· web page design.

7 Design considerations may include: fitness for purpose, ergonomics, user friendliness, economic and social needs, restraints and resources, and specifications.

8 When developing a solution, reference must be made to the key design principles of aesthetics and function, and include references to elements of design which are derived from these principles, such as shape, form, rhythm, balance, proportion, colour and contrast.
A   V I S U A L    C O M M U N I C A T I O N    C O M M U N I T Y    W E B P A G E
Created by
KAVANAGH COLLEGE
KAVANAGH COLLEGE LOGO
Year Level:   13   (New Zealand)       
                     
Students who want to
                      go on to university go
                      to year 13 and take
                      NCEA Level 3 

School:          Kavanagh College
                      Dunedin, New Zealand

Teacher:       Gillian Smillie

EXPLANATION OF THIS ACTIVITY:
Magazine cover for the school yearbook
ISOMETRIC ILLUSTRATION 

The cover was done by a Year 13 student,
Francis Gordon. He did most of it using Paint which I thought  was pretty amazing. It was chosen for the yearbook cover.
For info about PAINT click here and here
A PREVIOUS LEVEL 3 ACTIVITY FROM
KAVANAGH COLLEGE

CLICK HERE   


BACK - STUDENT WORK
OTHER EXAMPLES - not student work
ISOMETRIC
house 1  
illustration   

PLANOMETRIC
illustration


Achievement Standard 3.5      90738
Develop and present a solution to a media or technical illustration design
see left for details 

Providing evidence for external Achievement Standards:
Achievement Standard 3.1      90734
Develop a design solution to a negotiated brief using specialised graphics knowledge

        This refers to the NCEA Graphics
        achievement standards and
        assessment specifications at Level 3.
        NCEA (National Certificate of
        Educational Achievement) is New
        Zealand's national qualification for
        senior secondary students.
more


PROCESS:
· Consultation with client to establish
  needs
· Client interviews
        ongoing throughout assignment
· Brief
· Personal statement
· Specifications - negotiated with client
· Research
· Analysis
· Concepts
· Client interviews
       + revised specification list if required
· Concept development
       negotiated with client
       changes made as required
· Final design
· Evaluation and testing of final
  design/product