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NEW ZEALAND

Achievement Standard

Subject Reference: Graphics 3.5
Develop and present a solution to a media or
technical illustration design brief
Level 3   Credits 5   Assessment Internal

This achievement standard requires developing and
presenting a design solution to a media or technical
illustration design brief.  It gives students the
opportunity to gain practical appreciation of the
importance of design in improving the quality of peopleâ
€™s lives.

Achievement Criteria

Achievement
· Develop a solution for the brief
· Present a final design solution
Achievement with Merit
· Develop a quality solution relative to the brief
· Present a final design solution, showing evidence of
good presentation skills
Achievement with Excellence
· Develop a refined solution relative to the brief
· Present refined design ideas using the most
appropriate methods. High quality presentation
skills are consistently used.

Explanatory Notes

1 This achievement standard is related to Graphics
Education, Guidelines for Years 9 to 13, Learning Media,
Ministry of Education, 2001, Level 3 descriptors, pp. 29â
€“42.

2 Presentation may include: design sketches, working
drawings, notes, research, models, mock-ups, audio,
visual, oral presentation to a group, 3D rendered pictorial
sketches or drawings, digital slide show, computer
generated images, and photography.

3 As students work through the practical implications of
creating their solution they will engage in a series of
events that support the further development and
creation of the final design.  A refined solution will
include details of these events as ongoing analysis and
reflection at each stage of the design process.  These
events will improve the value of the solution in relation
to the specifications in the brief.

4 Drawings should be in accordance with current codes of
practice and New Zealand Standards where appropriate,
eg the NZS/AS 1100 series of standards.

5 In developing and presenting a solution, students will
be assessed on their ability to develop and communicate
design concepts and solutions related to the broad area
of advertising or technical illustration.  Students will be
expected to analyse the nature of the problem and
generate new solutions or produce alternatives to
existing designs.  Students will be encouraged to use the
computer to generate design and layout ideas and
present solutions in a variety of ways, including final copy
for printing or presentation to clients.

6 Design briefs could be based on:
· advertising, marketing and selling
· newspaper or magazine layout
· fashion design
· packaging and presentation
· company literature and brochures
· technical illustration of products
· symbolic charts and sequencing diagrams
· web page design.

7 Design considerations may include: fitness for
purpose, ergonomics, user friendliness, economic and
social needs, restraints and resources, and specifications.

8 When developing a solution, reference must be made
to the key design principles of aesthetics and function,
and include references to elements of design which are
derived from these principles, such as shape, form,
rhythm, balance, proportion, colour and contrast.
A   V I S U A L    C O M M U N I C A T I O N    C O M M U N I T Y    W E B P A G E
Created by
KAVANAGH COLLEGE
KAVANAGH COLLEGE LOGO
Year Level:   13   (New Zealand)       
                    
Students who want to
                    go on to university go
                    to year 13 and take
                    NCEA Level 3

School:          Kavanagh College
                    Dunedin, New Zealand

Teacher:       Gillian Smillie

EXPLANATION OF THIS ACTIVITY:
Magazine cover for the school yearbook
ISOMETRIC ILLUSTRATION

The cover was done by a Year 13 student,
Francis Gordon. He did most of it using
Paint which I thought  was pretty
amazing. It was chosen for the yearbook
cover.
For info about PAINT click here and here
A PREVIOUS LEVEL 3 ACTIVITY FROM
KAVANAGH COLLEGE
CLICK HERE   


BACK - STUDENT WORK
OTHER EXAMPLES - not student work
ISOMETRIC
house 1  
illustration   

PLANOMETRIC
illustration


Achievement Standard 3.5      90738
Develop and present a solution to a
media or technical illustration design
see left for details

Providing evidence for external
Achievement Standards:
Achievement Standard 3.1      90734
Develop a design solution to a negotiated
brief using specialised graphics knowledge

      This refers to the NCEA Graphics
      achievement standards and
      assessment specifications at Level 3.
      NCEA (National Certificate of
      Educational Achievement) is New
      Zealand's national qualification for
      senior secondary students.
more


PROCESS:
· Consultation with client to establish
needs
· Client interviews
      ongoing throughout assignment
· Brief
· Personal statement
· Specifications - negotiated with client
· Research
· Analysis
· Concepts
· Client interviews
     + revised specification list if required
· Concept development
     negotiated with client
     changes made as required
· Final design
· Evaluation and testing of final
design/product