So, for a product like milk, which is an essential food
for children and young adults and therefore cannot
be very expensive, paper makes a good economical
material. It also provides a good printing surface.
However, since paper absorbs water, it will gain
moisture from the milk, get weaker and fail, thereby
exposing the milk to spoilage factors. It may even
break and waste the product. When a thin layer of a
plastic called polyethylene is utilized to line the
inside of the milk carton, it serves as a barrier to
moisture and makes an economical, functional
package. Milk is sensitive to light so the carton
provides the necessary light barrier.
Aside from protecting the milk, the carton serves as
a vehicle through which the manufacturer can
communicate with the consumer. The carton is also
utilized as a marketing tool designed to attract
attention at the store. This makes printability an
important property of the carton.
The purpose of the surface graphics on a carton is to
get the product noticed, to make it appealing, to
make it stand out, and to inform the audience.
Who is the audience?
What will appeal to them?
OTHER MATTERS TO
Today, there are the traditional milk products but
there are also products such as soy milk. Do people
know where the milk they buy comes from?
Move your mouse over the cartons below to find out
You may have to wait for the images to fully load
|A V I S U A L C O M M U N I C A T I O N C O M M U N I T Y W E B P A G E
The purpose of the material used to make a
carton/package is to protect goods in transit, storage
and distribution, thus preventing waste through
breakage, spoilage and contamination. The type of
packaging used will depend on the characteristics of
the product, such as its sensitivity to moisture,
oxygen, or light or its reactivity with the packaging
material. The form of the product is also important.
Whether the product is a tablet, capsule, liquid,
granule or powder will determine the appropriate
packaging. Plastic bottles and jars are now
commonly used and other types of packaging
include glass bottles and jars, plastic film, laminates,
aluminum foil, and paper. Some types of packaging,
such as blister packs, are a combination of several
The food industry utilizes four basic packaging
materials: metal, plant matter (paper and wood),
glass and plastic. A number of basic packaging
materials are often combined to give a suitable
package. The fruit drink box is an example where
plastic, paper and metal are combined in a laminate
to give an ideal package. Each basic packaging
material has advantages and disadvantages. Metal
is strong and a good overall barrier, but heavy and
prone to corrosion. Paper is economical and has
good printing properties; however, it is not strong
and it absorbs water. Glass is transparent, which
allows the consumer to see the product, but
breakable. Plastics are versatile but often expensive.
Therefore, combining the basic materials works well
in most cases.
So, how confusing is the carton on the left?
Not a real product
For larger image click here