| If the saying "you can't judge a book by it's cover" is true, then package design is the exception to the rule. Packaging and label design is everything. It's a make or break first impression. Either the consumer is going to gravitate to your package or not. And in the highly competitive retail world where shelf space is at a premium, there's no room for error. Eye catching designs, innovative shapes and materials and functional construction are all elements that help attract the eyes of the consumer and entice and persuade them to purchase your product instead of your competitors. www.designcouncil.org.uk/en/About-Design/Design-Disciplines/Packaging-design/ www.designcouncil.org.uk/en/About-Design/Design-Disciplines/Packaging-design/?print=true print page format The above links are to an article on Packaging Design by Jonathan Sands on the UK Design Council website Introduction to packaging design Packaging design in the modern age is one of the most sophisticated and powerful examples of the designer's craft. Most products are meaningless (or at least undifferentiated) without their packaging. Each stage of a pack's life has different requirements: protecting contents, helping to sell them, and helping the user employ the product. Go to the next page to read excerpts of this article |
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| PACKAGE DESIGN |
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| Other web pages related to PACKAGE DESIGN on this website PACKAGING One of the most significant advances in retailing over the last decade has been in the quality and diversity of packaging GOOD PACKAGING SELLS Packaging is emerging as the most important factor for selling a product + WHY CHOOSE CARTONS? MILK CARTON ACTIVITIES the 4 Ps are ... Product, Place, Promotion, Price and more MORE ABOUT PACKAGING CLICK HERE |
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