If the saying "you can't judge a book by it's cover" is true,
then package design is the exception to the rule. Packaging
and label design is everything. It's a make or break first
impression. Either the consumer is going to gravitate to your
package or not. And in the highly competitive retail world
where shelf space is at a premium, there's no room for error.
Eye catching designs, innovative shapes and materials and
functional construction are all elements that help attract the
eyes of the consumer and entice and persuade them to
purchase your product instead of your competitors.   


www.designcouncil.org.uk/en/About-Design/Design-Disciplines/Packaging-design/

www.designcouncil.org.uk/en/About-Design/Design-Disciplines/Packaging-design/?print=true
print page format

The above links are to an article on Packaging Design by
Jonathan Sands on the UK Design Council website

Introduction to packaging design
Packaging design in the modern age is one of the most sophisticated
and powerful examples of the designer's craft. Most products are
meaningless (or at least undifferentiated) without their packaging.
Each stage of a pack's life has different requirements: protecting
contents, helping to sell them, and helping the user employ the
product.

Go to the next page to read excerpts of this article
Created by
PACKAGE DESIGN
Is this enough
information?
Please email me
if you want more
- be as specific
as you can
Other web pages related to
PACKAGE DESIGN on this
website

PACKAGING
One of the most significant
advances in retailing over the last
decade has been in the quality
and diversity of packaging
GOOD PACKAGING SELLS
Packaging is emerging as the
most important factor for selling
a product
+
WHY CHOOSE CARTONS?

MILK CARTON
ACTIVITIES

the 4 Ps are ...
Product, Place, Promotion,
Price
and more

MORE ABOUT
PACKAGING
CLICK HERE