Your charity, school drama club, sports club, church or
other organization is hosting an event. Maybe the
event is a theatre production, a fundraiser, school
dance or special guest speaker. To make the event
more official, verify payment for entry and provide a
souvenir, you need event tickets. Most small
organizations, however, cannot afford to have their
tickets professionally designed and printed.
Fortunately, you have learnt the necessary skills and
abilities, so you volunteer to design the ticket.

Step 1
Determine pertinent information to include on the
ticket. This information should include the event
name, date, time and location. If attendees must sit in
assigned seats, the ticket needs to show the relevant
seat. The size and layout of the ticket, for example, are
determined by the amount of information that will be

Step 2
Design the ticket around the event details. Make sure
the details are easy to read, so select the font(s) for
the textual material carefully - consider a block letter
font, such as Helvetica. Remember that you want the
most important information to be the most visible. In
most cases this will be the event name or main focus
of the ticket. This information should be placed in a
larger font and be easy to find on the ticket. It is also
important that you use a font colour and style that will
create contrast between the text and the background
of the ticket. If the text is lost in the background or
difficult to read then it will just clutter the ticket design.

Step 3
Choose your background design or image, using one
that coordinates with the theme of the event or
portrays what the event will entail. For example, a
sports action shot would be appropriate for a ball
game such as football and netball. It may be a
requirement that a logo is used.

Step 4
Utilize the back of the ticket to list other useful
information, such as after parties or other upcoming
events for the hosting organization, a list of event
sponsors, coupons usable for a sponsor discount or
tickets to the next calendar event or even special
thanks to those who helped with the event.

Step 5
Consider a tear-off section (on entry) which would
require perforation applied during printing.

Step 6
Double check the event information is easy to read
and that the ticket is appealing to the eye. Use card
stock so that the tickets remain sturdy and viable.
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How To Design A Great Ticket
1. Make Sure You Don’t Leave Anything Out
There is certain information that needs to go onto
tickets – from bar codes to sponsor logos. Each
team will have specifics as to what should be on the
tickets for a given year. Information not only needs to
be present, but also accessible to the fans attending.
If a fan and stadium ushers can’t easily find
section, row and seat numbers it is not a successful
design. Tickets do have a purpose beyond looking
cool and that is to get  you in the gate and into your

2. Choosing A Direction
What should they look like? That’s the fun part and
it can also be the hard part. Do you show players on
the tickets? If so, which ones? These decisions are
often not your call, and you will need to be ready with
several solutions. Is your team in an anniversary year,
what about using Hall of Famers, is there a marketing
theme? Coming up with a clear direction is the first
step and it’s a step that can present the most
challenges. Whatever you do make sure the
organization is on-board with it, because if the star
player you use on the season opener is not with the
team anymore – you wont be either.

3. Presentation Is Everything
Season tickets are expensive and fans spend a lot of
money on them. When they receive their season
tickets in the mail that is an opportunity to build
excitement for the up coming season. Putting them in
a plain envelope is not exciting. You’ve just
designed the world’s best ticket – don’t just
drop it in the mail without giving presentation some
thought. How are they shipped, do they get a gift? How
can I build excitement? These types of questions are
important to consider and can go a long way in
building a solid relationship with your season ticket

4. Try Something New
What can you come up with? Work within your budget
and push the boundaries of what might be possible.
Reach for the stars, you can always scale back.

5. Think About Who Gets These Tickets
Fans go to games. A percentage of those fans will
save the ticket for a variety of reasons. Maybe it is their
first game, maybe it was a record setting day, or
maybe they collect everything with their favourite teamâ
€™s logo on it. The bottom line is you are designing
tickets for fans. Take a moment to step back and
realize that the ticket you are designing might
represent a memory to someone. Who knows, it might
be a ticket that someone will keep forever.
Remember that a
ticket can be a
reflection of the
personality of the
event. It should
convey the whole
message that you
want your patrons
to receive.