The 1011 BRIEFS
Here are 13 of the 17 current
Live Creative Briefs

+  Boost  +
Give this energy brand a Boost; choose your
audience, develop a product and packaging,
then go to town to promote your product.
Read the brief in full  

+  Direct Line  +
Ensure Direct Line is at the top of a consumer’s
consideration when they’re looking for insurance.
Read the brief in full  

+  Fedrigoni  +
Bring Fedrigoni’s versatile range of papers to life
to ensure they’re the paper of choice for existing
and new customers.
Read the brief in full  

+  Green & Black’s  +
Give new consumers a motivating reason to trade up
to Green & Black’s.
Read the brief in full  

+  Marks & Spencer  +
Create a visual identity for our Plan A campaign and
develop campaign elements to bring your identity to
life!
Read the brief in full  

+  P&O Ferries  +
Create a flexible creative campaign that draws on the
P&O brand heritage while embracing the future.
Read the brief in full  

+  SEGA  +
Create a piece of communication that celebrates the
20th Anniversary of Sonic.
Read the brief in full  

+  Ted Baker  +
Devise an integrated campaign for one of Ted Bakerâ
€™s Product License collections: eyewear, footwear,
watches or fragrances.
Read the brief in full  
.
Created and managed by
EDUCATION GRAPHICS
YCN is a UK organisation existing
to stimulate and showcase
emerging  creative talent in design
and communication.
This website
serves as a platform to present
new work, to promote YCN
projects and to share content
daily.

The Annual YCN Design &
Communication Awards exist to
unearth and showcase  emerging
creative talent and to connect it
with the creative industries
internationally. The Awards are
based around
a collection of Live
Creative Briefs
.
+  Thames Clippers  +
Inspire London’s residents and its visitors
to travel by Thames Clippers - the fastest fleet
on the river.
Read the brief in full  

+  The Big Issue  +
Build awareness and understanding of The Big Issue
ethos, business model and product, with a view to
increasing reach and levels of audience
engagement.
Read the brief in full  

+  The Open University  +
Persuade 16 to 18 year olds to study for a degree
with The Open University.
Read the brief in full  

+  Tuborg  +
Develop ideas that will build the awareness and
understanding of the Tuborg brand based on the
theme, “Live Unleashed�.
Read the brief in full  

+  Whyte & Mackay  +
Create a compelling campaign that resonates, builds
awareness and encourages trial of Glayva among a
new younger audience.
Read the brief in full  
LOOK AT
PREVIOUS YCN DESIGN BRIEFS
0910 BRIEFS
CLICK HERE

0809 BRIEFS
CLICK HERE

SAINSBURY'S SHOPPING BAGS
CLICK HERE
YCN DESIGN BRIEFS
These briefs are UK focussed and are
really for Tertiary students. They will need
to be adapted and/or modified for use by
your students, or they may give you ideas
for other activities.
UPDATED 9 NOVEMBER 2010