| The 1011 BRIEFS
Here are 13 of the 17 current Live Creative Briefs + Boost + Give this energy brand a Boost; choose your audience, develop a product and packaging, then go to town to promote your product. Read the brief in full + Direct Line + Ensure Direct Line is at the top of a consumer’s consideration when they’re looking for insurance. Read the brief in full + Fedrigoni + Bring Fedrigoni’s versatile range of papers to life to ensure they’re the paper of choice for existing and new customers. Read the brief in full + Green & Black’s + Give new consumers a motivating reason to trade up to Green & Black’s. Read the brief in full + Marks & Spencer + Create a visual identity for our Plan A campaign and develop campaign elements to bring your identity to life! Read the brief in full + P&O Ferries + Create a flexible creative campaign that draws on the P&O brand heritage while embracing the future. Read the brief in full + SEGA + Create a piece of communication that celebrates the 20th Anniversary of Sonic. Read the brief in full + Ted Baker + Devise an integrated campaign for one of Ted Baker’s Product License collections: eyewear, footwear, watches or fragrances. Read the brief in full |
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| Created and managed by EDUCATION GRAPHICS |
| YCN is a UK organisation existing to stimulate and showcase emerging creative talent in design and communication. This website serves as a platform to present new work, to promote YCN projects and to share content daily. The Annual YCN Design & Communication Awards exist to unearth and showcase emerging creative talent and to connect it with the creative industries internationally. The Awards are based around a collection of Live Creative Briefs. |
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+ Thames Clippers +
Inspire London’s residents and its visitors to travel by Thames Clippers - the fastest fleet on the river. Read the brief in full + The Big Issue + Build awareness and understanding of The Big Issue ethos, business model and product, with a view to increasing reach and levels of audience engagement. Read the brief in full + The Open University + Persuade 16 to 18 year olds to study for a degree with The Open University. Read the brief in full + Tuborg + Develop ideas that will build the awareness and understanding of the Tuborg brand based on the theme, “Live Unleashed”. Read the brief in full + Whyte & Mackay + Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience. Read the brief in full |
| LOOK AT PREVIOUS YCN DESIGN BRIEFS 0910 BRIEFS CLICK HERE 0809 BRIEFS CLICK HERE SAINSBURY'S SHOPPING BAGS CLICK HERE |
| YCN DESIGN BRIEFS |
| These briefs are UK focussed and are really for Tertiary students. They will need to be adapted and/or modified for use by your students, or they may give you ideas for other activities. |
| UPDATED 9 NOVEMBER 2010 |