It has been seen on the arm of some of
the world's most beautiful women - a
must-have designer shopping bag that
has an official price of £5 yet sells for as
much as £400 on eBay.
The 2007 "I'm Not a Plastic Bag" cotton
and rope creation by Anya Hindmarch
more info is at the forefront of a battle
among retailers to grab the "green" high
ground.
Supporters see the bag as the icon of a
move against the throwaway plastic bag
given away in their billions by
supermarkets and other retailers every
year.
.
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Create a piece of design or
illustration for a limited edition
range of
Sainsbury’s
shopping bags
Added to website
5 February 2008

Updated
10 February 2008
BACK

MAIN ASPECTS OF
CREATIVE/DESIGN BRIEF

B a c k g r o u n d
Every now and then Sainsbury’s produces
limited edition reusable shopping bags. Last
year a range of environmentally friendly
carrier bags were created to encourage
shoppers to think about the contribution they
can make to the environment by reducing the
number of carrier bags they use, and to raise
awareness and debate about the role the arts
play in people’s lives. The three new
reusable shopping bags featured specially
commissioned work by artists Michael Craig-
Martin, Anya Gallaccio and Paul Morrison.
see left

R e q u i r e m e n t
This brief is to create artwork to appear
on a new range of bags, this time based
on one of three key themes that are
central to Sainsbury’s business.

c
Each bag design will celebrate one of
the themes. So it’s up to you to
choose a theme from the following:

Be the best for food and health
Our goal is to provide customers with healthy,
safe, fresh and tasty products. We want to
make healthy eating easier, enjoyable and
more affordable for everyone.
more

Show respect for our environment
We’re working to reduce our impact on
the environment in everything we do.
more

Source with integrity
We work with our suppliers to source
excellent food. Our suppliers are our partners
– we rely on them and respect their
expertise.
more

c
The bag dimensions are 390mm high
and 450mm wide. So your artwork
should fit within such a canvas

c
There are no colour limitations at all

c
Sainsbury’s branding will be applied
to the side gussets, so your design will
dominate both main faces of the bag
Own a piece of original art for 50p

Sainsbury's and Arts Council
England  teamed up to produce
limited edition re-usable
shopping bags designed by
well-known artists. The bags
meant anyone could get a work
of art for only 50p.
To mark Arts Council England's
60th anniversary, the 'art in your
hand' bags were created to
promote the use of
environmentally friendly carrier
bags and raise awareness and
debate about the role the arts
play in people's lives.
The three new reusable shopping
bags featured specially
commissioned work by -

TOP
Michael CRAIG-MARTIN
more info

MIDDLE
Anya GALLACCIO
more info

BOTTOM
Paul MORRISON
more info
In Australia, rather than supermarkets
having their own shopping bags, they all
sell these 'Environment Fund' bags for $1
each that is a way of saving Australia's
wildlife.
Coles and Safeway/Woolworths
supermarkets have now sold over 10
million reusable bags.

Some of the reasons why people are
making the switch to reusable bags are:
c
Reusable bags are comfortable to carry
and they’re kinder to your fingers than
plastic bags
c
They hold 2-3 times more items than a
plastic check-out bag – so you have
less bags to carry
c
They last for years and won’t split like
a thin plastic bag
c
They’re a stylish and practical bag for
shopping or trips to the beach, the CBD,
picnics and the park