GREEN DESIGN

GRAPHIC DESIGN
Green Design means that students should design to create the
greatest visual impact with the least environmental impact

The Society for Responsible Design is an Australian independant,
not-for-profit, volunteer run organisation. The following information was
found on their website.
CLICK HERE      

Communicating in print should not be at the expense of our
environment, our climate and our long term future.
Re-Thinking the Design-for-Print Process
TEAMWORK
Carefully select designers and printers ensuring they have genuine green
credentials.

PROJECT TYPE
To reach your target market review the best method for delivery, reach,
cost and client understanding.
Is print the best vehicle? For example,
could a web-based file in a Portable Document Format (PDF) be an
alternative? Is there a less resource-intensive way of delivering the
message?

PROJECT SIZE
The larger the project is in both the quantity and physical size, the more
time and care should go into the production choices. For example, a
larger print run of 50,000 annual reports is of significantly greater concern
than a small quantity of, say, 200 business cards relating directly to the
quantities of resources used. Naturally this has relevance to each jobs'
environmental and carbon footprint.

PRINT RUN SIZE
Consider the print run size. The same as last time?  Does it need to be
this large?  Will savings in storage and lower startup costs for reprints
allow a smaller just-in-time style print run to be more cost effective as
well?
Assess the quantity well to select closer to the quantity needed. Gone are
the days of "it only costs a few cents to have thousands more" as we now
need to account for the loss of greenhouse gas absorbing forests.

PHYSICAL SIZE
Do we need a movie size poster or will a more modest size serve us well?
Many properties should be considered here from printed sheet size, stock
weight, print storage to mailing size. Multiple opportunities to save exist
here also from lower energy to transport, less space to store and reduced
weight of course means lower postage costs. Consider the weight of the
'stock'. If for short term use, maybe go lighter; if longevity is required, a
heavier stock that's also ph balanced may be more appropriate. Consider
the size of the sheet as another job may be planned alongside or a more
efficient size may be selected.

PREPRESS
Once it was all film and chemicals with all their associated toxic waste. Now
there are several greener options with top results including Direct imaging
(DI), Computer to plate (CtP) and Chemical free plates. All are variations
of a digital image that is burned or exposed to the printing plate.
Proofing and soft-proofing is a continuously improving area with many
options with digital proofs are now the norm. Avoid film separations,
chromalin proofs or plastic coated stock if at all possible.

PRINT PROCESS
Numerous print styles exist from traditional lithography to waterless to
web offset and direct imaging techniques. Several of these may be
suitable, dependent on a number of factors noted above. Seek
professional graphic assistance here and always remember to verify "Is
this process the greenest choice?" There are multiple factors that could be
considered here and asking questions is part of that process.

COLOUR SELECTION
The less colours you use the better. However, if you're considering
printing with three specials, it may be cleaner and cheaper to print four
colour process due to its popularity as some press wash-ups may be
avoided.

INK SELECTION
Greener preference goes to Vegetable based ink (usually linseed or
canola oil based), secondly to Soy inks (you may need to check the
ingredients, as some labeled soy may be only part soy based with the
bulk being petrochemical based) and thirdly traditional or conventional
petrochemical based inks. Essentially, petrochemical based inks have a
more chemically volatile make-up, require more toxic cleaning processes
and are not made from renewable sources. For similar reasons, also avoid
or limit the use of metallic and fluorescent inks.

PAPER (Stock) SELECTION  
If possible, as a first choice select an Uncoated stock. For all stocks
generally, for better recyclability, the less coatings the better. The
coatings of a stock are not readily recyclable so the more physical
coating(s) the lesser the proportional yield of recycled fibre.    
more
information


                                                                   CONTINUE   >
Is this enough
information?
Please email me
if you want more
- be as specific
as you can
Managed and created by
design
?
ARE YOU DOING
INTRODUCTION
'GREEN' GLOSSARY

What can you do?
PACKAGING

GRAPHIC DESIGN

PRODUCT DESIGN

ENVIRONMENTAL DESIGN