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ARE YOU DOING
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designer's own words:
Inspired by architect William
McDonough's and chemist Michael
Braungart's book "Cradle To Cradle",
this piece urges the transformation of
human industry through ecologically
intelligent design. When we combine
the industrial production of goods with
our knowledge of ecological systems,
we can create products that do not
merely extract precious resources from
the earth, but also recycle energy back
into nature's efficient nutrient cycling
systems. With the right economic
incentives to the private sector, we can
give new life to industry, allowing it to
co-exist with nature in a prosperous
and sustainable relationship.
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LOVE YOUR EARTH
International Design
Competition
This 2007 competition resulted in
graphic artworks designed to raise
awareness of problems facing the
earth. It is quite clear that many things
must change, and sooner rather than
later.

Throughout history, graphic design has
proved itself as one of the best means
to instigate a change in society and
communicate the urgency of action.

"We are looking for graphic artworks
that will raise awareness of the
environmental issues affecting our
delicate planet. Your graphic design
should provoke a positive change in the
many things that are compromising our
biosphere."
more information

DESIGN CRITERIA
Designs had to satisfy the following
criteria:
1.
Original/innovative design
avoid the obvious, fashionable fads
and styles, illustrate what is most
important to you

2.
Attractive design
good sense of color, typography,
illustration, photography etc.

3.
Communication
your design should be related to the
theme ‘love your earth’. Deliver
an instant message with your image.

4.
Flexibility
it should be easy to adapt your design
for different types of mediums, flags,
stamps, posters, etc.