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1
Eyes start here
- large, bold font
- top of page

2
Eyes carried to front
of truck

3
Eyes move to trucks
along the bottom

4
Eyes move up to text

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Eyes also directed
back towards centre
because that is the
way the truck is
facing. If the truck
was facing the other
way your eyes would
be carried out of the
advertisement.
To see a larger view of the advertisement, click here
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