| FLYERS
WHAT IS A FLYER? (various definitions) A piece of printed information about a product or event Anything that is scattered abroad in great numbers as a theatrical programme, an advertising leaf, etc. flyer, aka - circular, handbill, bill, broadside, broadsheet, flier, throwaway - an advertisement usually printed on a page or in a leaflet intended for wide distribution A pamphlet or circular for mass distribution An advertising circular An advertisement (usually printed on a page or in a leaflet) intended for wide distribution An inexpensively produced circular used for promotional distribution ACTIVITY Design your own flyer for a school event (unless your teacher suggests something else) FOR TIPS ABOUT DESIGNING FLYERS "Some things to consider when designing a flyer or advertising piece" EXTERNAL WEBSITE 1 CLICK HERE "Take these 3 flyer design tips to heart. Using them consistently will save you time in the long run and attract more customers" EXTERNAL WEBSITE 2 CLICK HERE "What Should Be Kept In Mind While Designing A Flyer?" EXTERNAL WEBSITE 3 CLICK HERE You will find more examples HERE including this example HERE BACK - TO INDEX |
| BACK ARCHIVES |
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| FLYERS & BROCHURES UPDATED February 2009 |
| EDUCATION GRAPHICS manages and creates the contents of this website |
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| BROCHURES
FOR INFORMATION AND EXAMPLES CLICK HERE INCLUDES There is more to developing a successful marketing brochure than you might think. The planning process begins with "first impressions", and works its way through content, colors, photos, and more. It involves a real understanding of the psychology of the audience, and in understanding what they might be looking for in a particular product. Some of the key considerations in developing a "successful" marketing brochure are: Developing your theme . What is the THEME (topic or message) that the brochure needs to illustrate? What do you want the brochure to accomplish? Clearly determine your target markets Once you have a good idea of your theme or story presentation needs, you have clearly outlined your learning, emotional and behavioral objectives for the brochure, and have focused on the target markets that your want to work on attracting, the next step is in the mechanics of putting this "plan" into action. This includes deciding on: Point Size Font Brochure Folds Paper Selection Paper Texture Paper Finish Text Photos and graphics SUMMARY In general, there are no "right" answers to creating successful brochures. There are lots of right answers. The test is which ones will work best in helping you accomplish your specific objectives for your unique target audiences. DID YOU KNOW ? In many cases only the top 1/3 of the actual brochure is visible in most typical brochure rack displays CONTINUE TO MORE INFORMATION CLICK HERE |
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