FLYERS

WHAT IS A FLYER?   (various definitions)
A piece of printed information about a
product or event

Anything that is scattered abroad in great
numbers as a theatrical programme,  an
advertising leaf, etc.

flyer, aka - circular, handbill, bill, broadside,
broadsheet, flier, throwaway - an
advertisement usually printed on a page or
in a leaflet intended for wide distribution

A pamphlet or circular for mass distribution

An advertising circular

An advertisement (usually printed on a page
or in a leaflet) intended for wide distribution

An inexpensively produced circular used for
promotional distribution


ACTIVITY
Design your own flyer for a school event
(unless your teacher suggests something
else)


FOR TIPS ABOUT DESIGNING FLYERS
"Some things to consider when designing a flyer or
advertising piece"
EXTERNAL WEBSITE 1
CLICK HERE  

"Take these 3 flyer design tips to heart. Using
them consistently will save you time in the long run
and attract more customers"
EXTERNAL WEBSITE  2
CLICK HERE

"What Should Be Kept In Mind While Designing A
Flyer?"
EXTERNAL WEBSITE 3
CLICK HERE   

                                               

You will find more examples
HERE including this example  

HERE



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FLYERS & BROCHURES      
UPDATED February 2009
EDUCATION GRAPHICS
manages and creates
the contents of this website
BROCHURES   

FOR INFORMATION AND EXAMPLES
CLICK HERE  

INCLUDES
There is more to developing a successful
marketing brochure than you might think.

The planning process begins with "first
impressions", and works its way through
content,
colors, photos, and more. It involves a real
understanding of the psychology of the
audience, and in understanding what they
might be looking for in a particular product.

Some of the key considerations in developing
a "successful" marketing brochure are:

Developing your theme . What is the THEME
(topic or message) that the brochure needs
to illustrate?

What do you want the brochure to
accomplish?

Clearly determine your target markets

Once you have a good idea of your theme or
story presentation needs, you have clearly
outlined your learning, emotional and
behavioral objectives for the brochure, and
have focused on the target markets that
your want to work on attracting, the next
step is in the mechanics of putting this "plan"
into action.
This includes deciding on:
                                  Point Size
                                  Font
                                  Brochure Folds
                                  Paper Selection
                                  Paper Texture
                                  Paper Finish
                                  Text
                                  Photos and graphics

SUMMARY
In general, there are no "right" answers to
creating successful brochures. There are lots
of right answers. The test is which ones will
work best in helping you accomplish your
specific objectives for your unique target
audiences.


DID YOU KNOW ?
In many cases only the top 1/3 of the
actual brochure is visible in most typical
brochure rack displays

CONTINUE TO MORE INFORMATION
CLICK HERE  
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UPDATED