R E B R A N D I N G
ACTIVITY - PAGE 5
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EDUCATION GRAPHICS
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The Six Universal Attributes Of a Great Mark
Distinctive
Practical
Graphic
Simple in form
One message
Appropriate
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MORE INFORMATION  

e-DesignEd WEBSITE  

REBRANDING - Qantas  
Ken Cato described the big-foot logo as ugly. Mr Cato said he
would have liked to have seen the return of the winged kangaroo â
€“ an image he said that had mystical qualities.
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REBRANDING - National Bank  
Designer Richard Henderson, who redesigned NAB's logo, said
"Changing a brand is a result of an organisation realising that it
needed to reconnect or reposition itself in a market."
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REBRANDING - Unlucky logo  
Brussels Airlines had to modify its logo in 2006
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REBRANDING - Why logos change?
The right logo design can be one of the strongest marketing tools
a company can have. It delivers the message to the public that a
company is unique, credible and professional. So, once a company
has a logo, why change or update it?
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A BIRD LOGO  
Your task is to design a logo which includes a bird
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