R E B R A N D I N G
ACTIVITY - PAGE 5
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BACK - 'REBRANDING' INTRO
The Six Universal Attributes Of a Great Mark
Simple in form
REBRANDING - Qantas
Ken Cato described the big-foot logo as ugly. Mr Cato said he
would have liked to have seen the return of the winged kangaroo â
€“ an image he said that had mystical qualities.
REBRANDING - National Bank
Designer Richard Henderson, who redesigned NAB's logo, said
"Changing a brand is a result of an organisation realising that it
needed to reconnect or reposition itself in a market."
REBRANDING - Unlucky logo
Brussels Airlines had to modify its logo in 2006
REBRANDING - Why logos change?
The right logo design can be one of the strongest marketing tools
a company can have. It delivers the message to the public that a
company is unique, credible and professional. So, once a company
has a logo, why change or update it?
A BIRD LOGO
Your task is to design a logo which includes a bird