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Have you ever seen a logo where you see so many elements
screaming to get your attention that you simply canÂ´t figure
out where to look? see left
A logo like that is set for disaster.
The main idea of your logo is to communicate what your
business/organisation is all about in one quick instant. If you
try saying too much, people might not get your message at all,
or even worse theyâ€™ll end up getting the wrong message.
Overdone logos confuse people.
To avoid confusion, just keep it simple.
Simplicity should always be the goal on your logo design, while
unnecessary complexity should be avoided at all cost. Think
about all the great brands which logos you remember - all
simple and clear, arenÂ´t they?
Can you work out what all the elements of the logo on the left
are? Why are there 2 figures, and what are they doing?
Around the outside of the logo are the words
SUSTAINABILITY, INNOVATION, RESEARCH, EDUCATION
There is nothing wrong with a logo trying to suggest
multiple concepts, principles, etc., but there are
other/better ways of doing it. Most of the designers of
the following logos have done it using SHAPE and