The ANZ bank has a new logo, multimillion-dollar
advertising campaign and brand relaunch ready to
begin in October 2009.
The M&C Saatchi-designed logo is meant to be a
"three-petalled lotus" that represents the "trinity"
of Australia, New Zealand and Asia, which are
ANZ's core markets. In the logoâ€™s negative
space â€” in between the â€œlotusâ€� petals â
€” you can clearly make out the shape of a person
with uplifted arms. This represents the bankâ€™s
customers and people,
which ANZ describes as the driving force behind its
According to a survey last year, the bank's brand
did not resonate with women. Even the corporate
colour of blue was considered "too male" by some
respondents to the survey - thus the logic behind
the bank's high-profile sponsorship of netball and
the Australian Open tennis, and a flower for a logo.
manages and creates
the contents of this website
LOGOS: NEW ANZ LOGO