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| A V I S U A L C O M M U N I C A T I O N C O M M U N I T Y W E B P A G E |
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| STYLISED IMAGES/ILLUSTRATIONS UPDATED AUGUST 2006 NOTE: The American spelling is 'STYLIZED' (important if using Search Engines) To stylise means to alter natural shapes, forms, colors, or textures in order to make a representation in a preset style or manner If something is stylised, it is represented with an emphasis on a particular style, especially in a way that simplifies details rather than trying to show naturalness or reality - it is a representation putting greater emphasis on the method of expression than on the appearance of nature The style can be an artist's characteristic manner of expression - and each artist's style can be different - or it can be characteristic of a particular period or group of people - such as Art Nouveau or X-ray aboriginal art EXAMPLES 1 2 3 4 5 6 7 8 9 REMEMBER THAT CLICKING ON A LINK WILL USUALLY TAKE YOU TO A PAGE ON A DIFFERENT WEBSITE You will have to click on 'BACK' at the top of your web browser to return to this page YOU CAN SAVE THIS PAGE AS ONE OF YOUR 'FAVOURITES' MORE BELOW Artists who use stylisation use any means of pictorial simplification as long as the intention gets across. Whereas, in realistic art/illustration (see below), the artist tries to pictorially make a true representation of the visible object. While realistic images certainly have their place, in many applications a stylised illustration is often more effective.The advantages are numerous. Stylised illustrations can convey information better by omitting extraneous detail, by focusing attention on relevant features, by clarifying and simplifying shapes, or by exposing parts that are hidden. In addition, stylised illustrations on web pages often consume less storage than realistic images, and are more easily reproduced and transmitted. Stylised illustrations provide a better vehicle for conveying information at different levels of detail. Finally, in many applications, stylised illustrations can add a sense of vitality difficult to capture with realism. REALISM - the accurate, detailed, unembellished depiction of nature. Realism rejects imaginative idealization in favour of a close observation of outward appearances, depicting subject matter as it appears in actuality or ordinary visual experience without distortion or stylization. EXAMPLES OF REALISM 1 2 3 ANOTHER TERM YOU NEED TO UNDERSTAND ABSTRACTION On one hand, abstract art can be considereed to be 'non-representational'. Abstract art has little or no visual reference to objects in nature - nonrepresentational lines, colors, shapes, and forms replace accurate visual depiction of objects, landscape, and figures. Intangible subjects such as thoughts, emotions, and time are often expressed in abstract art form. However, on the other hand, abstract artists may select and then exaggerate or simplify the forms suggested by the world around them. Abstraction and abstract art can be considered to be imagery which departs from representational accuracy to a variable range of possible degrees. Roy Lichtenstein made a series of images of a bull, demonstrating this kind of range in ways to approach figuration and abstraction - beginning with the most highly figurative version, and proceeding through stages to the most abstract version ('figurative' means representative of the real world) www.track16.com/exhibitions/oi/lichtenstein-bull.html The Bull Profile Series shows us a bull slowly transformed into what appears to be a Mondrian abstraction. The series is a wonderful explanation of how abstraction works, though we finally realize that the apparently 'real' bull, which begins the series, is probably no more real than the abstraction at the end. Examples of 'abstract' logos |
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| Even though the stylised logo was altered for Paramount's 90th Anniversary (above), in February 2002, Paramount introduced a redesigned logo for the Anniversary celebrations - a return to the more realistic logo (above right) For a large image of a present day logo click here |
| For more information about the history of the PARAMOUNT logo click here |
| HOW THE PARAMOUNT LOGO HAS CHANGED In the 1930s, the logo was more realistic (left). After WWII, it became more stylised (left below) |
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