UNIT 1
Visual communication

OUTCOME 4
Design Process

Focus on components of the design process and how it is
applied in the production of visual communication


Remember that the 'visual communication production process'
(before 2004) is now referred to as the 'design process' (the
name has changed but the process is the same)




ASSESSMENT TASK
A written response and/or oral report supported by visual
material describing the design process in the production
of visual communications


You will need to demonstrate the ability to:

        describe the research methods required to gather
        information for a communication need

        
describe methods for generating ideas prior to
        developing visual solution/s for a communication
        need

        
describe factors such as audience and client needs
        in determining the purpose of the production of
        specific visual communication/s

        
identify
        - materials
        - methods
        - media
        - final presentations
        that satisfy the stated purpose

        
identify
        - design elements
        - design principles
        that satisfy the stated purpose

        
describe strategies for evaluating and testing ideas
        that satisfy the stated purpose


You will need to demonstrate knowledge of

        methods of gathering and organising information
        about the communication need

        methods of generating ideas such as
             - discussion
             - group interaction
             - using existing examples of visual communication

        the purpose of the production of visual
        communication such as
             - the need/s of the client
             - the need/s of the audience/s

        - materials
        - methods
        - media
        - final presentations
        used to make visual communications

        - design elements
        - design principles
        used to make visual communications that
        satisfy the stated purpose

        procedures and techniques for evaluating and
        testing ideas for possible visual communication
        solutions

        the cyclical nature of the design process
             This process is often described as cyclic because
             the stages are repeated several times by designers
             before they are satisfied with the final result.
             Note that the stages below are just another way
             of representing the Design Process as explained
             in the Study Design where the stages are

                  
Definition of the communication need

                  Research - for information and inspiration

                  Generation, development and refinement of ideas

                  Production and evaluation
Although care has been taken in preparing the information
contained on these webpages, EDUCATION GRAPHICS does not
and cannot guarantee the accuracy thereof. Teachers and
students should ALWAYS be guided by the Visual
Communication and Design VCE Study Design, and other
relevant material such as the VCAA Bulletin, published by the
Victorial Curriculum and Assessment Authority.
OUTCOME 1
OUTCOME 2
OUTCOME 3
OUTCOME 4
HOME
INDEX
A
VISUAL
COMMUNICATION
COMMUNITY
WEBPAGE