UNIT 3
Visual communication practices

OUTCOME 3
Professional practice in visual
communication


Focus on the relationship between the clients,
professional designers and, where appropriate,
specialist professional personnel in a professional
setting

   EXAMPLES:
   Designing the Olympic Torch for the Sydney
   2000 Olympic Games
   click
here

   *** EXCELLENT ***  
   Click on POWERHOUSE MUSEUM links below
   (left hand side)

   Some more information on the following web page
   may be useful -
   '
..... the Process'
   Articles about designers designing including
   interviews with designers
   click
here
   This web page continues on to THREE MORE PAGES


  *****
ESSENTIAL READING FOR TEACHERS *****
   VCE VISUAL COMMUNICATION AND DESIGN
   ASSESSMENT HANDBOOK 2006
   click
here
   In particular, read the information about
   Unit 3 Outcome 3


ASSESSMENT TASK
Discuss the roles and relationships
involved in the design and production
of visual communications in the
context of professional practice.
Use one of the following forms
- an essay
- a written report
- a test (with structured questions)
- an annotated visual report
- another appropriate format


You will need to demonstrate the ability to:

o   discuss the significance of a design brief at
   stages throughout the production of visual
   communications

o   
discuss the relationship between
   - the client
   - designers
   - where appropriate, other specialist personnel
   at stages throughout the production of visual
   communications

o   
describe ways in which professional designers
   - respond to
     and/or
   - evaluate
   a design brief at stages throughout the design
   process

o   -
identify
   - describe
   the skills applied by professional designers at
   stages throughout the design and production of
   visual communications

o   
discuss reasons for decisions made by designers
   to satisfy the requirements of a brief at stages
   throughout the design and production of
   visual communications
   for example
   -
ethical
   - financial (read My Favorite Client story)
   - philosophical  
     
1   2 (Pages 1-2, PDF Document)   3   4   5   6   7   8   9

o   
discuss the use of
   information and communications technology
   in the design and production of visual
   communications



You will need to demonstrate knowledge of

o   the role of a client/s (more) and a design brief in
   - establishing
     and/or
   - defining
   a communication need/s at stages throughout the
   design and production of visual communications

o   ways in which professional designers
   - respond to
     and/or
   - evaluate
   a design brief at stages throughout the
   design process
   for example
   - researching information (
research)
   - exploring alternative approaches
     (
generating and evaluating ideas)
   - refining design options related to the intended
     market
   - interpreting ideas and data related to the
     intended market
   - time retraints
   - specific needs of the client

o   skills applied
   - by professional designers
   - where appropriate, by professional designers
     when working with specialist/s
   in the design and production of visual
   communications

o   decisions made during the design and production
   of visual communications about
   - choice of
materials
   - choice of methods
   - choice of
media
     CAUTION:
      In this study, 'media' refers to what makes the
      images, such as pencils, paints, inks, markers
      and toner (used to make photocopies). As you
      do your research, you will find that 'media' often
      refers to where images are used, such as
      magazines, brochures, posters, billboards, web
      pages and packaging. In this study, these are
      considered to be 'contexts'.
      "I like pencil because ....."
      "
The mediums I work with"

   - choice of
design elements
   - choice of design principles
   to fulfil a design brief

o   ways in which
   information and communicatons technology (
ICT)
   are used at various stages throughout the
   design and production of visual communications
Although care has been taken in preparing the information
contained on these webpages, EDUCATION GRAPHICS does not
and cannot guarantee the accuracy thereof. Teachers and
students should ALWAYS be guided by the Visual
Communication and Design VCE Study Design, and other
relevant material such as the VCAA Bulletin, published by the
Victorial Curriculum and Assessment Authority.
OUTCOME 1
OUTCOME 2
OUTCOME 3
HOME
INDEX
Look at the information
below
it is *** EXCELLENT ***
Click image

This information is from
POWERHOUSE MUSEUM
Sydney, Australia
A
VISUAL
COMMUNICATION
COMMUNITY
WEBPAGE
There is a question on
the exam paper which
requires students to
base their answers on
the work of a
professional
practitioner(s) they have
studied in UNIT 3,
OUTCOME 3
For more information
click here